Announcing the 2019 Local Search Ranking Factors Survey
Thinking why your website is not ranking on the top of search engines?
According to the Survey, 50% of the people who made a local search on their phone as well as checked a particular business really visited the Business within 24 hours.
Also, 35% of the people who made a Local Search on desktop visited that business place within 24 hours. So, here we may search that if we don’t get the Local SEO services right as well as if we don’t show in the Google snack pack we might lose customers.
It’s about time you kept yourself up to date with the newest marketing techniques. Let me share some significant search ranking factors with which you can get a strategic advantage over your competitors.
Mobile
Friendliness and Mobile-first index
The utilization of smartphones is growing significantly around the world. As per research, around 5.8 billion people will be utilizing mobile phones in 2019, which means they will easily surpass the desktop users. Search engines prefer websites that are more mobile friendly.
Recently, Google has declared an update on the mobile-first index, which will help rank websites based on ranking signals from the websites’ mobile version. However, if your website does not have a responsive or mobile version, Google’s ranking algorithms will fall back to the desktop version of the website. Mobile content is indexed as well as utilized for showing listings to both desktop and mobile users. So you have to keep your website mobile friendly to improve your chances of ranking well online.
Google
My Business (GMB) Signals
The greatest change in local ranking factors is the emphasis on GMB signals. GMB signals now make up a quarter of how Google ranks local businesses compared to only 20% last year. In the past few months, we’ve seen several innovative features added to the GMB knowledge panel.
Recent updates to the GMB knowledge panel:
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